How we helped Saurabh Bhatnagar scale his Instagram presence to over 2.65 lakh followers using high-converting content formats and relatability-driven storytelling.
Despite already being a recognized name in the digital marketing space, Saurabh’s Instagram content was not compounding reach effectively. The main challenges included:
Low engagement on long, educational-style reels
Videos lacked the initial spark to pull viewers in
No repurposing strategy for scaling efficiently
We focused on creating a format-driven engine tailored to his persona and audience — emphasizing:
Crafted repeatable content templates like “This vs That” with strong hooks in the first 3 seconds.
Analyzed audience pain points, particularly in hiring, sales, and startup struggles, to build high-relatability skits.
Produced and delivered ready-to-post contrast-based short-form videos weekly.
In the later phase, we integrated AI tools to generate new scripts, repurpose old videos, and maintain voice consistency at scale.
The results speak for themselves — what started as a content tweak led to a complete turnaround in audience growth:
